When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.

We’re going to pose a question to you all, and we want you to answer it honestly.

So of course Nintendo wouldn’t do that, it would be a ludicrous thing to do.

Nintendo DS

This feature originally appeared inRetro Gamer magazine.

DS not only changes Nintendo, it changes our industry."

Reactions to the new machine were mixed.

A press photo of the Nintendo DS opened up with the stylus in action, sourced via Games Press

How did developers feel about it?

“When I first saw it there was a familiarity already.

There would be a jump for traditional console developers to think about using a second screen and touch.

Retro Gamer 268

What of the claims that the DS would be a ‘third pillar’ of Nintendo’s hardware strategy?

“It was never going to happen, though, because it would’ve been nuts.

Why would a developer invest time in the GBA when you have the DS pushing things forward?

Yoshi runs through Shifting Sand Land in Super Mario 64 DS

It also always makes sense to stride forward and leave the last iteration in the past.

There’s never a need to try and hedge your bets that way.

If you’re done, you’re done!”

Wario runs towards a Goomba wearing a Mario hat in Super Mario 64 DS

The Nintendo DS launched on 21 November 2004 in North America, followed by Japan on 2 December.

In 2005, Australia received the system on 24 February and Europe followed on 11 March.

The likes of Super Mario 64 DS and WarioWare: Touched!

An image showing a digital Nintendo DS playing WarioWare Touched, specifically a boss stage, from the Nintendo eShop

Launch day itself was hectic.

“The Gamestation I worked in was inside a Blockbuster Video store.

Harsh, I know, but demand was huge!”

The top screen of Yoshi’s Touch & Go, showing the green dinosaur aiming an egg - taken from GamesPress

Simon agrees that some games came across that way, but quickly qualifies that.

“I don’t think I minded that, though.

It was the same for the Wii a few years later.

Mario drives through the Waluigi’s Pinball track in Mario Kart DS, in a screenshot from the Nintendo eShop

Reviewers saw very short experiences for 30 and dissuaded you on a ‘bang for your buck’ basis.

I yearn for interactions that feel this bespoke.

Fortunately, it was apparent that bigger things were around the corner at E3 in 2005.

Washing a pupper in Nintendogs: Lab & Friends, from Nintendo’s E3 2005 press kit

“I thought this E3 was the time when the DS was truly born.

This proved to be somewhat prophetic on a number of fronts.

Then, there was Nintendogs.

The top screen of Phoenix Wright: Ace Attorney from Capcom’s E3 2005 presskit showing Will Powers in a holding cell: “They all think I did it, don’t they?"

What a lovely use of the touch-screen holding it like a book!”

Why were those games able to succeed with audiences outside of the usual gaming demographics?

“I think it’s because of the hardware,” says Simon.

Diddy races through an ice track Diddy Kong Racing DS while piloting an airplane

You’ve gotta get that down before anything else.

With the DS, just use the pen, essentially.”

Nintendo quickly sought to capitalise on its expanded audience in 2006.

A crop in of just the bottom screen of Viva Pinata: Pocket Paradise, showing animals on a farm

The new DS Lite refined the look of the console, and the Touch!

Generations branding was introduced to highlight games that offered a broad appeal and simple touch-screen controls.

Was it clear to Matthew that the DS was well on its way to becoming an enormous hit?

Mario runs across some mushrooms with a fire flower power-up in New Super Mario Bros for the DS, while Luigi runs along on the ground behind - from the Nintendo E3 2005 press kit

Capcom’s courtroom drama is an interesting game, because it’s a truly beloved DS game.

The DS soon became a platform with a hugely diverse range of games.

“I think publishers were navigating uncharted territory,” says Matthew.

DS

EA made an RPG, Zubo, about anthropomorphic drum people!

It was absolutely baffling, but good fun seeing people scrabble for a piece of the pie.”

Paul Machacek found himself working on the core end of the spectrum.

Nintendogs 2005

The idea of blowing into the microphone to get a turbo boost was a quick off-the-cuff idea.

“I suggested why don’t we allow players to draw their own track?”

“The big challenge was really what do we do about touch,” he remembers.

A picture of a Nintendo 3DS console next to several of the best 3DS games and Nintendo cards.

Paul’s idea stuck, and the team got to work.

“We hacked out the basics of this pretty quickly.

Viva Pinata: Pocket Paradise was an easier adaptation for the team at Rare.

A screenshot from the reveal trailer for the Nintendo Switch 2, showing the console playing a Mario Kart game.

Paul Hughes remembers the challenges of trying to adapt multiplayer games for the unique hardware.

One game that Paul Hughes remains particularly proud of is Lego Star Wars: The Complete Saga.

The DS hit its commercial peak in 2008.

Article image

The ease of pick-up-and-play gaming was brought to the mainstream and Nintendo wanted everyone to be part of that.

And really, you still do have to touch it.

Steam Deck OLED with a Ayaneo 2S sitting above, Green Game Boy Color sitting to the left, and Super Pocket sitting to the right on dark woodgrain desk

Hollow Knight

A screenshot from Super Mario Odyssey showing Mario throwing Cappy in New Donk City.

Stardew Valley

A Hobbit man cooking in a cozy kitchen in Tales of the Shire

Overwatch 2 heroes battling

Hand holding mClassic upscaler and Nintendo Switch in one hand with Super Mario Odyssey title on screen and purple lights in backdrop.

GTA 6 trailer screenshots

Hayden Christensen as Anakin Skywalker in Star Wars: Revenge of the Sith

Mavix M7�s Elemax massage and heating backrest

Ritual Remnants appear in various rooms in The Horror at Highrook

Wyatt Russell, Sebastian Stan, Hannah John-Kamen and David Harbour in Thunderbolts

Articulate box, cards, board, and tokens on a wooden table

The cast of Thunderbolts standing in an elevator during the trailer for the upcoming Marvel Phase 5 movie.

Logan Kim as Hershel and Lauren Cohan as Maggie in The Walking Dead: Dead City season 2