$80 Switch 2 and now Xbox games aren't a big shock, analyst says, and games haven't really been $70 for a while: "The average price people are paying ... is much higher"

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Circana’s games executive director, Mat Piscatella, isn’t hugely surprised.

Publishers sure can charge whatever they like, but will people accept the change?

And if it does, then we’ll see people follow.

And if it doesn’t, maybe they don’t."

“And prices come down really fast.

It’s just the nature of the price sensitivity and the enthusiasm of the audience.

So we’ll have to see.

I think [Mario Kart World] will be fine at launch.

We’ll see what it does in holiday.”

“Back in the physical-only days you had 50 bucks.

That was the only game you got,” he says.

So, yeah, it’s nothing new.

Was expected to happen.

Will be happening more."

Check out thenew games of 2025 and beyondto see what might be affected.