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Generative AI is growing increasingly inescapable, and it’s quickly wrapping around the fabric of the game industry.

AI “was supposed to vacuum my house and fold my laundry,” as Cragg puts it.

Two horse riders move down a cobbled street

Like, UV mapping a texture around a mesh.

Generally not excited about that kind of task.

Broadly, that seems to be the take much of the game industry has on AI.

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But “are we going to start replacing all of our concept artists with Midjourney?”

“Hell no.”

People looked at them and said, ‘Oh, thats AI.’

AI Limit

And were like, ‘No, it’s not.'"

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