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Layden tellsEurogamerthat game dev costs tend to double every generation.
“How do we cap that?
How do we bring that back?
I haven’t even openedRed Dead Redemption 2because I don’t have 90 hours.
And I’m retired and I don’t have 90 hours.
For the longest time, we kept banging on about ‘100 hours of gameplay’.
‘This is going to be awesome.
It’s 100 hours of gameplay!’
Like that’s the most important thing to know.
That was a metric in the early years, when the average gamer was 18 to 23.
And when you’re 18 to 23, you’re time-rich and money-poor.
Maybe you aren’t money-rich, but you’re definitely time-poor.
So I think our approach is a mismatch to that market, to reality.”
He asks, “What would Coppola do if you walked out halfway through his movie?”
But how many studios might get crushed under the weight of trying to measure up to successes like those?
