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A Minecraft Movie director Jared Hess says the pic has taken on a life of its own.
But you cant ever anticipate that," Hess toldDeadline.
The live-action pic is both kid-friendly and extremely quotable, creating its own fan-made marketing campaign.
“And hes like, ‘Uncle Jared, Hey, hey dude, Ive got some friends here.
They got a question.’
And I said, in Jacks voice, Water bucket release!
And dude, that whole classroom just exploded.
Then I said, ‘chicken jockey,’ and it went bananas again.”
A Minecraft Movie is out now.
