"GTA 6 is basically a huge meteor, and we will just stay clear of the blast zone": Publishers are in a frenzy over when to release their games to avoid Rockstar

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We are working up multiple different plans for our titles."

“We don’t want to launch just before or just after the game.

Or go later, putting you up against the Black Friday sales.”

Of course, the problem is everyone is going to do the same.