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Last week, I got an odd press release.

It is, indeed, a music video for an ESRB song called E is For Everyone.

ESRB

I was immediately gobsmacked.

I dropped everything to let the majesty of this thing wash over me.

The magical part for me is just howdeeplyuncool it all is.

E is For Everyone – ESRB’s 30th Anniversary - YouTube

How often do you get a song telling you all about the function of the Advertising Review Council?

Not enough, clearly.

Most of them have ESRB ratings.

The Legend of Zelda: Ocarina of Time screenshot showing Link, a young boy with elf-like ears and blond hair, with a surprised expression on his face

Michi, Pinky, and the rest of the Promise Mascot Agency standing in front of Kaso-Machi in key art for the game

Balatro Joker art

The Last of Us 2

Ben Starr presenting at the BAFTA Game Awards in clown attire

Oblivion Remastered "Sir Vancealot"

Skyblivion

Clair Obscur: Expedition 33

Article image

No Rest for the Wicked

Kingdom Come Deliverance 2

Robert Downey Jr. as Doctor Doom

Keanu Reeves and Sandra Bullock in Speed

Deadpool

Gabriel Luna as Tommy in The Last of Us

Articulate box, cards, board, and tokens on a wooden table

The cast of Thunderbolts standing in an elevator during the trailer for the upcoming Marvel Phase 5 movie.

Jonah Hauer-King as Conrad in Doctor Who: ‘Lucky Day’.