Palworld devs tried, but the "certain franchise plus guns" brand in the West "has stuck with us to this very day despite our best efforts to shake that off"

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“We revealed the game to the world in June 2021,” he said.

“We posted a trailer [at an indie gaming event in Japan].

Pocketpair’s debut game the roguelike deck-builder Overdungeon similarly “was a big hit in Japan.”

But a more contained audience might have made Palworld less vulnerable to serious scrutiny.

That’s just showbiz, baby.