Smile 2 director says the movie's viral marketing strategy is "blurring the lines between reality and fiction" to help "build credibility" for the horror sequel

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The filmmaker therefore wanted to help audiences build a relationship with Skye before going into the movie itself.

Part of me too loved this idea of taking a Disney princess and putting her through Smile."

Smile 2 hits UK cinemas on October 17, before releasing in US theaters on October 18.

For more, check out our picks of thebest horror moviesand theupcoming horror moviesyou should be watching out for.