Smile 2 repeats the original movie’s spooky marketing tactics by having random actors show up in public places

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Watch the clip below.

However, fans were quick to point out that the same tactic was used to promote the first film.

The stunts caused people to talk about the movie and ultimately spiked moviegoers' interest in the new franchise.

But the sequel is not the first scary movie of the year to get experimental with its marketing.

The sequel stars Naomi Scott, Kyle Gallner, Lukas Gage, and more.

Smile 2 releases in theaters on 18 October.