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GDC 2025 is over.

AI

Love it or hate it, AI is the current industry hot topic.

A new AI-generated trailer for Ark absolutely bombed, and no one is willing to take responsibility for it.

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It could just hire writers to do that, but what do I know?

Open world fatigue

Games are simply too long and too big these days.

Williams explains a lot of us are dealing with “open world fatigue.”

Helldivers 2 Borderline Justice Warbond helldiver using hoverpack to shoot down with hunting rifle

There are only so many 100-hour open-world RPGs I can play before I need a 3-hour action-heavy chaser.

He also notes the problem of “analysis paralysis”.

That is, unless your name is Xalavier Nelson Jr. and you just want to prove your boss wrong.

Minecraft Copilot AI

‘Don’t recommend that people do not buy your games’ - it’s incredibly conventional wisdom."

Not all of them have been well-received, though.

As a multiplayer game, balance is important.

GTA 6

“Balance is a myth.

Fun first, balance later,” says Helldivers 2 CEO Johan Pilestedt.

“Game designers nowadays are obsessed with balance.

a dude holding a gun cowers against a wall as the shadowsof raptors can be seen coming for him

Balance is 5% of the work that you should be doing.

It’s the polishing state of game design.

“Balancing is not game design,” he continues.

A Helldiver holding a flag in a promotional image for Helldivers 2.

“Game design is about experience.

If you balance out all the chaos, you’ve made an uninteresting game.

Those figures get even smaller when considering non-binary and queer people.

Game developers gather around giant GDC letters outside the Moscone Centre in San Francisco

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The cast of Thunderbolts standing in an elevator during the trailer for the upcoming Marvel Phase 5 movie.

Logan Kim as Hershel and Lauren Cohan as Maggie in The Walking Dead: Dead City season 2