Valve "followed" 1.7 million Steam users for over a year, and now reports those gamers spent $20 million on microtransactions and another $73 million on games and DLC

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Valve collected data that showed what those customers did on Steam from January 2024 through early March 2025.

As it turns out, they played a lot of games and spent a lot of money.

“And they werent just playing gamesthey were buying new ones, too.