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He added, “Demos have the biggest impact for fixing low visibility.
This example was followed up with examples from indie developers.
Nothing really worked, they release a demo, and their wishlist chart goes crazy,” Zukowski added.
Then he released a demo, and he got 17,000 wishlists in one week.
He got as many wishlists as he did for an entire two years before that."
“Demos unlock visibility.
It allows you to get content creators.
It allows you to get festivals, word of mouth, Steam algorithms.
This just comes for free with your demo, it’s not by itself,” Zukowski said.
“you should probably get your demo playable as soon as possible,” he continued.
It’s not until you get your demo that you get your visibility."
